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TrendTech Iris

Resumão SXSW 2015

por flavioparticelli

Captura de Tela 2015-04-08 às 11.19.39

E agora a visão de nossos correspondentes da iris no evento! Aproveite!


O melhor do SXSW 2015 em citações

por flavioparticelli

Captura de Tela 2015-03-23 às 14.39.59

Saiu o resumão do SXSW 2015 em citações feito por nossos colegas da iris lá de fora. Confira aqui e compartilhe com os amigos!


Physical Cookie – nova tecnologia interativa para PDV

por flavioparticelli

Captura de Tela 2015-02-12 às 14.55.16

A Sponda e TBWAHelsinki criaram um negocinho bem interessante: o “cookie físico” (cookie no sentido web, clinic não de biscoito hehe). Só pra lembrar: os web cookies são dados que os sites mandam e recebem dos navegadores de internet para “aprender” sobre o comportamento do usuário, viagra dosage por onde ele navegou e, assim, exibir conteúdo mais relevante, personalizado.

Pois então, o “cookie físico” é um chaveiro que as pessoas devem usar durante suas compras offline (em locais prontos para esta tecnologia) para incrementar sua experiência.

O que acontece então é que o chaveiro, enquanto na loja, está sempre gerando dados e é reconhecido por peças de comunicação especiais, fazendo-as exibir mensagens personalizadas.

O grande diferencial de outras ações que já vimos com tecnologias como RFID e Beacons é que o Physical Cookie não precisa de cadastramento – você recebe e já sai usando, gerando e recebendo dados – nem de smartphone (consequentemente, nem aplicativo, nem bluetooth), o que de cara é menos invasivo.

A ideia foi implementada em um shopping (City Center), e o chaveiro foi apresentado como um “cartão de fidelidade para clientes VIP”, o que simplifica bem a história. Saiba mais aqui.


App permite que pessoas “emprestem seus olhos” para cegos

por flavioparticelli

Captura de Tela 2015-01-20 às 13.11.07

A tecnologia tem avançado muito em soluções que trazem autonomia a pessoas cegas mas, sale cheap às vezes, nada substitui o auxílio de outra pessoa. O aplicativo Be My Eyes une as duas coisas: com ele, cegos podem pedir o auxílio de outras pessoas via chamada de vídeo, para que alguém “seja seus olhos” e os auxilie em determinadas situações. Desta forma, você pode usar o app para pedir ajuda, ou para se oferecer para ajudar. Veja no vídeo, que legal:


O incrível trabalho de robôs na logística da Amazon

por flavioparticelli

Captura de Tela 2014-12-01 às 18.11.13

Pirei com este vídeo da TIME, shop mostrando como a Amazon usa robôs para lidar com estoques gigantes (cerca de 1.500.000 itens) de forma eficiente.

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Aí descobri esse aqui da Wired, que explica melhor. São espaços imensos onde humanos nem podem entrar pra não atrapalhar.

Para saber mais leia a matéria original aqui. purchase generic viagra viagra mexico dexedrine online pharmacy
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