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Destaque no TT: marcas começando a falar abertamente com o público gay

por flavioparticelli

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Em nossa primeira reunião de Inovação do ano aqui na iris, visit this site o destaque foram marcas começando a incluir abertamente casais gays em sua comunicação. A primeira referência foi o anúncio  “Will You” da tradicional (178 anos) marca de jóias Tiffany, doctor o primeiro dela a abordar o amor homossexual. A segunda referência é o comercial da Axe (que é acusada de ser machista por alguns, cheap inclusive) que mostra um beijo entre homens, algo também inédito para a marca.

Mais do que começar a falar com este público, os dois exemplos se destacam por tratar do “assunto homossexualidade” de uma forma natural, em um contexto que não força a barra para uma polêmica, apesar de, no fim, acabar chamando a atenção justamente por isso.

E aí, será que sua marca também pode começar a ser mais inclusiva em sua comunicação (mas sem forçar a barra)?

Mobile
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App permite que pessoas “emprestem seus olhos” para cegos

por flavioparticelli

Captura de Tela 2015-01-20 às 13.11.07

A tecnologia tem avançado muito em soluções que trazem autonomia a pessoas cegas mas, sale cheap às vezes, nada substitui o auxílio de outra pessoa. O aplicativo Be My Eyes une as duas coisas: com ele, cegos podem pedir o auxílio de outras pessoas via chamada de vídeo, para que alguém “seja seus olhos” e os auxilie em determinadas situações. Desta forma, você pode usar o app para pedir ajuda, ou para se oferecer para ajudar. Veja no vídeo, que legal:

WTF

What the Friday #74

por flavioparticelli

wtf74

PROCRASTINA, see BRASIL! Aqui nosso catadão de inutilidades magníficas da semana:

O nunchaku-phone.

Um raio-x de um roedor se entupindo de comida.

Um cão que pega ônibus sozinho.

Manobras doloridas de longboard.

A linha de roupas Anti-Paparazzi.

Captura de Tela 2015-01-16 às 15.03.31

O Internet Arcade acrescentou mais de 2.000 games dazantiga ao seu arquivo, remedy como Super Street Fighter e Prince of Persia.

Captura de Tela 2015-01-16 às 17.10.22

Uma roupa-mesa pra seu gato.

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MUÁ! :*

Redes Sociais

Ação criativa usa comando Ctrl+F para falar de paz

por flavioparticelli

Captura de Tela 2015-01-16 às 12.06.03

No dia internacional da paz (21 de setembro) do ano passado, viagra approved o Banco de Crédito del Perú fez uma ação muito legal usando o comando Ctrl+F. Para quem não sabe, este é um atalho do teclado que abre um campo de busca onde você pode digitar qualquer texto que pretende encontrar na página que estiver aberta no seu navegador – assim, o que você procura fica então destacado com cor.

Usando este comando, fizeram uma associação com o conceito “encontre a paz”, onde você podia buscar pela letra “P” para visualizar retratos de famosos ativistas da paz, como Nelson Mandela, feitos só com essa letra, em meio a um monte de palavras relacionadas a violência e guerra. Confira no vídeo:

Comportamento
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Site ajuda você a se vestir como personagens do cinema e TV

por flavioparticelli

Captura de Tela 2015-01-12 às 15.40.33

Quer se vestir como o personagem de algum filme ou seriado? Exatamente pra isso inventaram o Spylight, viagra 40mg um site e aplicativo de moda.

Primeiro você escolhe o filme ou seriado de seu interesse, click depois o personagem e pronto! Algumas opções de looks aparecem, já com as recomendações de onde comprar cada peça. Ainda não há um arquivo muito vasto, mas a ideia é bem legal, né?

Captura de Tela 2015-01-12 às 15.45.13

Captura de Tela 2015-01-12 às 15.47.11

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