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Cerveja comemora aniversário com 120 rótulos feitos por fãs

por Lucas Prado

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A cerveja INDIO sempre abraçou os jovens mexicanos e sua cultura, troche então para comemorar 120 anos a marca colocou seus consumidores para criar 120 rótulos de 120 sub-culturas diferentes. A comemoração durou o ano todo, what is ed começando pela criação e votação popular para definir os rótulos mais legais. Em seguida, prescription começou uma competição na qual as pessoas saíam pelas ruas buscando pôsteres destes rótulos e “capturando-os” com um aplicativo. Aqueles que conseguissem completar a coleção de rótulos ganhariam ingressos para o show do Foo Fighters. A campanha engajou, criou conteúdo próprio e espontâneo, e recebeu atenção da mídia com livros e 12 documentários abordando as 120 sub-culturas dos jovens. Assista o compilado de ações dessa campanha anual no video case:

 

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branded story: Powerade e Nico

por flavioparticelli

Captura de Tela 2014-04-17 às 11.09.56

Oi gente, sick essa semana escrevi um artigo para o portal Mundo do Marketing, sobre uma tendência que identificamos aqui no TrendTech: Branded Stories (leia aqui). Hoje me deparei com mais um bom exemplo. Leia o artigo e confira esse belo comercial da Powerade:

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Pegadinha acelera funerais de apressadinhos nas estradas

por Lucas Prado

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Uma pegadinha idealizada pela ONG Go For Zero foi feita para conscientizar pessoas que dirigem além do limite. O mote foi chocante o suficiente para avisá-las da gravidade deste comportamento que coloca não só suas vidas, try page como as de outros, more about em risco: os participantes foram convidados para seus próprios funerais sem saber, stuff e testemunharam como poderia ser morrer por um motivo tão banal. Ative as legendas e entenda o vídeo:

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Coca-Cola indica instituições mais próximas que precisam de voluntários

por Lucas Prado

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A Coca-Cola continua com seu conceito “Abra a Felicidade” e, nurse dessa vez, information pills quer te ajudar a passar a felicidade adiante. Em uma ação ainda exclusiva para a Romênia, recipe a marca criou o aplicativo Radar For Good, que reconhece onde você está e, automaticamente, indica quais são instituições mais próximas que estão precisando de voluntários (ONGs, orfanatos, bibliotecas, etc).

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Carlsberg cria plataforma interativa para Happy Hours

por Lucas Prado

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As selfies, information pills groupies e até as drunkies tornaram-se comuns nos momentos de bebedeira com os amigos. Pensando nisso, website like this a Carlsberg resolveu criar o #HappyBeerTime, price a versão moderna do Happy Hour.

A marca enviou para bares da Dinamarca pen drives que, espetados nos computadores dos estabelecimentos criam uma plataforma interativa com os consumidores. Usando o computador e projetor do bar, o software mostra quantos minutos de #HappyBeerTime restam (um momento em que as bebidas da Carlsberg são mais baratas) e incentiva os consumidores a aumentar o tempo publicando fotos com uma hashtag da ação. Essas fotos são, então, identificadas e exibidas no telão. Assista ao case:

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