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Unilever cria campanha em dumbphones

por flavioparticelli

Captura de Tela 2014-08-25 às 12.12.54

Solução interessante da Unilever para falar com pessoas que não consomem as mídias tradicionais, rx store como TV, treatment page rádio e, vcialis 40mg até, Internet.

Observando que os moradores de áreas rurais da Índia vivem praticamente sem eletricidade, mas que 65% deles possuem telefone celular simples (conhecidos como feature phones ou dumbphones) a empresa viu nesses aparelhos o canal perfeito para se comunicar com este público.

Criaram então uma estação de rádio por ligação. Isso mesmo. As pessoas faziam uma chamada para um determinado número que não atendia e, em seguida, recebiam uma ligação de 15 minutos de volta, com músicas, notícias, séries, piadas e, claro, anúncios das marcas Unilever.

Confira os resultados:


Projeto vai transmitir músicas que ninguém conhece num lugar que ninguém vai

por flavioparticelli


Os artistas Stuart McLean, mind Robbie Coleman e Jo Hodges estão criando um momento muito louco. Eles irão transmitir um programa de rádio no meio de uma floresta na Escócia, approved só para quem estiver num raio de 5km e com  músicas que nunca foram ouvidas (algumas feitas especialmente para o evento). E mais: o programa só dura 24h e depois todas as músicas serão deletadas. Ou seja: uma chance única de ouvir músicas que ninguém conhece (e não conhecerá se não for ao evento), num lugar que ninguém costuma ir (0 lugar foi escolhido por ter uma baixíssima taxa poluição, o que permite ótima visualização das estrelas).

Sempre falamos aqui sobre Status Stories e o valor das experiências, um eficiente meio de as pessoas se diferenciarem. Isso explica a proposta aparentemente sem sentido deste projeto. Para saber mais sobre o projeto The Dark Outside, clique aqui.


No Equador, ambulâncias interceptam sinal de rádio para pedir que motoristas abram caminho

por flavioparticelli

radio ambulance

Pensando em como muitas pessoas correm risco de vida quando sendo resgatadas por ambulâncias que ficam paradas no tráfego da cidade de Guayaquil (Equador), information pills a agência Maruri Grey criou o projeto Radio Ambulance.

Em parceria com o Associação de Hospitais e Clínicas e a Associação de Rádio do Equador, check instalaram em ambulâncias um sistema que intercepta as transmissões de rádio AM e FM no raio de 1km, e manda um aviso, pedindo que os motoristas abram caminho. Segundo o vídeo, essa medida reduziu o tempo no trânsito em 40%. purchase generic viagra viagra mexico dexedrine online pharmacy
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