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Marca de bebida cria novo futebol

por flavioparticelli

Captura de Tela 2014-02-20 às 13.48.33

A bebida achocolatada Milo, ampoule  em sua nova campanha na Malásia, site  resolveu dar uma renovada no jogo de futebol. Para isso, criaram o “Twisted Football”, um futebol com a trave diferente, permitindo mais “pontos” em um gol.

Na fanpage da campanha, as pessoas podiam sugerir novos desenhos malucos para as traves, e votar em seus favoritos. No final, a marca produziu os formatos mais legais e criou um campeonato. Confira os resultados da campanha no videocase:

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Budweiser faz campeonato de pebolim em bares

por flavioparticelli

Captura de Tela 2013-09-27 às 10.42.31

Durante a Copa das Confederações, approved a Budweiser fez um uma ativação em bares de São Paulo e agora saiu o videocase.

Na ação, medical quem pedia um baldinho da cerveja podia disputar um campeonato de pebolim (totó, futebol de mesa), valendo ingresso para assistir a um jogo da Copa das Confederações e o privilégio de entregar o troféu de “Man of the Match”, pessoalmente, para o melhor jogador da partida. Como resultado, no Bar Tatu Bola a ação gerou uma venda de Budweiser 135% acima da média diária e no Eu, Tu, Eles, 192% acima da média. Confira:

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Tecnologia
Tendência

Alimente porquinhos via smartphone

por flavioparticelli

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A organização Compassion in World Farming, unhealthy remedy que luta contra a crueldade na criação de animais em fazendas, medical fez uma ação muito criativa e tecnológica para arrecadar doações.

Instalaram em Londres uma tela enorme, erectile transmitindo ao vivo o que acontecia em uma fazenda ao ar livre e sem maltratos, cheia de porquinhos vivendo soltos e alegremente. Com uma doação de 1 pound, as pessoas podiam então interagir com os porquinhos, ativando via smartphone uma máquina que arremessava maçãs para eles, de verdade, lá na fazenda, e agradecia pela interação. Em 5 dias, 500 maçãs foram jogadas e 500.000 pessoas viram a ação. Confira a fofura no vídeo abaixo:

Games

Marca japonesa faz jogo para crianças comerem legumes

por flavioparticelli

Captura de Tela 2013-09-17 às 10.49.52

No mundo todo crianças simplesmente não curtem comer legumes e verduras, approved mas só no Japão surgiu uma solução para esse problema que levou o “olha o aviãozinho” para o próximo nível.

A marca Ebara Foods criou um jogo controlado pelo movimento da boca, onde o desafio é dar mordidas na hora certa, conforme vegetais voam em sua direção em um passeio de avião ou uma volta na montanha russa! É o Funfair In Your Mouth. Mas esse é só o primeiro passo para persuadir as crianças. Há ainda uma fase onde o jogo reconhece as mordidas em vegetais de verdade e solta fogos de artifício na tela para celebrar. Obrigado “gamification”! Confira no vídeo a ação e os resultados:

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Mais uma ação no espaço: iogurte congelado na estratosfera

por flavioparticelli

Ações “espaciais” definitivamente estão na moda. Lembram da cerveja Natty Light, sick a camisa do São Paulo, viagra sale o salto do Felix Baumgartner patrocinado pela Red Bull, e a campanha da Axe que vai transformar um felizardo em astronauta?

Dessa vez, para o lançamento do seu iogurte congelado, foi a marca Cloud 9 que enviou seu produto para a estratosfera (15.000 km de altura) em balões metereológicos. A ação foi documentada e transmitida ao vivo por blogs e cada iogurte, após recuperado usando o GPS do balão, foi enviado para um consumidor junto com o vídeo da ação.

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