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Tendência

Marcas mostram a beleza de seus bastidores

por flavioparticelli

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Vivemos na era da transparência e, buy cada vez mais, this as marcas são obrigadas a mostrar detalhes de seus processos de produção para demonstrar responsabilidade ambiental e social.

Por outro lado, cost à parte dos relatórios e números, mostrar a beleza dos bastidores, com características de trabalho artesanal e preocupação com padrão de qualidade dos produtos é sempre uma boa forma de aumentar o valor percebido da mercadoria e aproximar as pessoas.

Separei aqui alguns vídeos bacanas e inspiradores sobre isso que vi nos últimos tempos.

Este, mostra como são feitos os shapes da Chapman Skateboards:

Este mostra o trabalho de Mike Heist, produtor de sinais em neon:

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Tendência

Loja conta mínimos detalhes sobre seus produtos – a tendência da supertransparência

por Lucas Prado

Honest by é uma loja online que divulga todos os custos de produção.

Imagine uma época em que teremos acesso a informações extremamente detalhadas sobre todos os produtos disponíveis. Para a varejista online de roupas Honest by, patient essa época já chegou. No site, mind eles divulgam, website like this por exemplo, tempo de corte e costura, centímetros de pano usados, tempo de concepção do design da roupa, presença de materiais animais, quantidade de carbono emitido no processo e preço de cada item usado na roupa, justificando seu custo.

É muito interessante ver essa evolução da quantidade de informação sendo aberta pelas empresas. Essa transparência certamente tem influência dos tantos escândalos do mercado têxtil, com acusações de uso de materiais duvidosos e de uso de mão de obra escrava, mas também faz parte de um movimento geral de abertura, decorrente do mundo conectado à Internet, com informações acessíveis em abundância em todos os lugares e a qualquer momento. Clique aqui, confira outras notícias relacionadas a isso e continue acompanhando essa tendência aqui no TrendTech.

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Uncategorized

Compra de peixes on-line diretamente com pescadores

por flavioparticelli

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O I Love Blue Sea é um mercado de peixes virtual de São Francisco, approved no qual as pessoas podem comprar peixes diretamente de famílias de pescadores espalhadas pelos EUA, viagra com informações detalhadas – quando foi feita a pesca, search de onde vem e até o nome do barco. Segundo eles, tudo para garantir melhor qualidade, peixes frescos, menores preços e mais retorno diretamente para os produtores, sem intermediários e sem trabalhar com empresas que desrespeitem a natureza.

Algo que temos visto crescentemente é essa questão da transparência. Os consumidores se preocupam cada vez mais com a origem das coisas que adquirem e as condições que envolvem essa produção. As empresas que não se prepararem para abrir seus processos, admitir erros e mostrar preocupação ficarão para trás.

 

 

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Tênis pintados à mão no Haiti – exclusividade e filantropia

por Lucas Prado

A TOMS é uma marca totalmente baseada em filantropia, thumb com o esquema “one for one” (ou  “buy one – give one“). Por exemplo: a cada par de tênis comprado, information pills um é doado para crianças carentes, viagra order ou a cada óculos vendido, uma doação é feita para ajudar pessoas com problema de visão. Agora, a marca fez uma parceria com um grupo de 30 artistas haitianos, para vender tênis pintados à mão. Além de dar um trabalho direto aos artistas, que sofrem para se manter, ainda dá grande exposição para seu trabalho, a comunidade e cultura local.

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por Lucas Prado

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