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Marcas apostam em máquinas falantes

por flavioparticelli


A marca de vinhos e espumantes Barefoot (que significa “descalço”) fez uma ação para tornar uma praia na Califórnia mais amigável aos pés: colocou uma lixeira falante para incentivar a limpeza na areia. Veja só:

Isso me lembrou de outras ações com máquinas falantes, more about there como a Zuêra Machine da Bis, que negociava produtos por brincadeiras:

Esse caixa-eletrônico do banco canadense TD, que virou uma “máquina de agradecimento” a clientes leais.

E essa, mais antiga, da marca de café Kenco:

Pois é, amigos, foi-se o tempo em que máquina era sinônimo de serviço menos personalizado e humanizado!

Lembram de mais alguma? Comentem aqui!


Coca-Cola presenteia casais com vending machine invisível

por Lucas Prado


A Coca-Cola segue com a sua linha de ações de sucesso usando vending machines. Dessa vez, a marca criou uma experiência inovadora para o o Valentine’s Day com uma máquina visível apenas para casais, usando projeção em uma parede especialmente preparada. Vejam, que legal:

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Sony vende Walkman dentro de garrafas d’água

por Lucas Prado


Para lançar o Walkman à prova d’água evidenciando esta característica, a Sony colocou o produto à venda em vending machines, dentro de garrafas d’água.

As vending machines foram instaladas em lojas de eletrônicos, para surpreender os consumidores, e, principalmente, em academias, para atingir diretamente seu principal púlbico-alvo: nadadores. Confira, que bacana:


Milka faz desconhecidos darem as mãos para ganharem chocolate

por Lucas Prado

Milka faz com que desconhecidos se unam dando as mãos para ganharem uma barra de chocolate.

Depois de tirar um bloco de sua barra de chocolate para ser usado como presente, vcialis 40mg a Milka desdobra seu conceito “Dare to be Tender” em uma ação com vending machine na Argentina. A máquina foi colocada em uma rua junto com a conhecida vaca da marca do outro lado. Para ganharem o chocolate as pessoas precisaram dar as mãos conectando um botão da máquina à vaca. Quanto mais chocolates foram distribuídos mais pessoas foram necessárias para conectar os dois, que se movimentava para trás depois de cada distribuição.


Clear faz “máquina da garra” ativada por gestos

por flavioparticelli

Captura de Tela 2013-08-19 às 11.20.57

Estamos sempre acompanhando sampling e vending machines diferentes, cure e este é mais um caso bacana. Na edição deste ano do festival Oppikoppi, pharmacy na África do Sul, order a marca de produtos capilares Clear criou uma daquelas “máquinas de garra” que, em vez de joystick, era ativada por gestos (usando a tecnologia do Kinect). Dentro da máquina, em vez dos tradicionais bichinhos de pelúcia, estavam prêmios como vouchers de desconto e amostras grátis de produtos. Para jogar, as pessoas só precisavam dar um like na fanpage da marca. purchase generic viagra viagra mexico dexedrine online pharmacy
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